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Question
Figure 8-7
Figure 8-7 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus with chosen market segments and product groupings. The next step is to develop a simple marketing action to reach a target market. Sending out coupons for 10 percent off all purchases between 2:00 p.m. and 4:30 p.m. during the winter quarter would target potential
A. dormitory customers.
B. night commuter customers.
C. between-meal snack customers.
D. after-dinner snack customers.
E. apartment customers.
Answer
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