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Question
Figure 4-2
Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models. The columns each show a brand like Apple, Blackberry, HTC, LG, Motorola, and Samsung. These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.
A. consideration set
B. evaluative criteria
C. points of difference
D. value propositions
E. core benefits
Answer
This answer is hidden. It contains 187 characters.
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