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Question
Figure 10-5
Figure 10-5 above shows the sequential process of building brand equity. The second step is to establish a brand's meaning in the minds of consumers. This step consists of two dimensions, B and C, which stand for __________ and __________.
A. brand performance; brand imagery
B. brand identity; brand emotion
C. consumer judgments; consumer feelings
D. brand awareness; consumer-brand connection
E. consumer feelings; brand imagery
Answer
This answer is hidden. It contains 482 characters.
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