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Question
Figure 10-5
Figure 10-5 above shows the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions, D and E, which stand for __________ and __________.
A. brand identity; brand emotion
B. brand performance; brand imagery
C. consumer judgments; consumer feelings
D. brand awareness; consumer-brand connection
E. consumer feelings; brand imagery
Answer
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