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Question
Figure 7-3
Figure 7-3 above shows the top ten prime-time broadcast TV shows during a recent May sweeps week. Advertisers like Sears use the Nielsen Television Ranking Index Report from Nielsen Media Research to identify the ratings of the top TV programs so they can make informed advertising media purchase decisions. For which TV program would you expect Sears to pay the most, presuming its demographics match those of its target audience?
A. American Idol - Thursday
B. The Big Bang Theory
C. NCIS: Los Angeles
D. NCIS
E. Dancing with the Stars
Answer
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