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Question
![](https://media.finalquiz.com/DzdHKCSc/102.png)
Figure 1.
The product life cycle shown in "D" in Figure 1. above is an example of a __________ product.
a. high-learning
b. low-learning
c. fashion
d. fad
e. generalized
Answer
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Related questions
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What is the primary disadvantage of employing a product specialization strategy?
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b. The organization achieves neither marketing nor manufacturing synergies.
c. R&D-manufacturing has the difficulty of producing multiple new lines.
d. There are too many product substitutes over which a firm would not have control.
e. Gaining market distribution will be costly.
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A market-product grid shows __________ horizontally across the rows and __________ vertically down the columns.
a. financial synergies; marketing synergies
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b. requires products to have significant points of difference to target one or only a few market segments.
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a. differentiation focus
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b. focuses on reducing expenses and, in turn, lowers product prices, while targeting a broad array of market segments.
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d. net sales.
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Figure 1.
Porter's generic business strategies shown in Figure 1. above, "D" refers to a __________ strategy.
a. quality focus
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a. production estimates
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c. budget projections
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a. performance reviews for key personnel
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Which of the following pieces of information is used in the evaluation phase of the strategic marketing process?
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a. positioning studies
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d. tracking reports to measure results
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The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) set market and product goals; (2) __________; (3) find points of difference; and (4) position the product.
a. identify industry trends
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c. research customers
d. develop the program's marketing mix
e. develop the budget by estimating revenues, expenses, and profits
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Which of the following pieces of information is used in market-product focus and goal setting, the second step of the planning phase of the strategic marketing process?
a. market-product grids with target segments and product groupings
b. marketing return on investment
c. revenues associated with each point of market share
d. trends for industry and competitors
e. possible cannibalization effects on other products in the line
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When participating in major projects in college marketing classes, effective teams can make use of a __________ to be sure that each team member does a fair amount of work and that their class projects are finished efficiently and on time.
a. market-product grid
b. project schedule
c. Plan-A-Gram
d. Gantt chart
e. sales response function