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Question
Figure 17-4
When using an account management policy grid, an account would replace personal calls with telemarketing or direct mail if the account opportunity level assessment is
A. high, and the sales organization has a strong competitive position.
B. low, and the sales organization has a strong competitive position.
C. high, and there is a likelihood that a strong competitive position can be achieved.
D. low, and the sales organization has a low competitive position.
E. high, and the sales organization has strong competitive position.
Answer
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