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Question
Firms that pursue which of the following strategies differentiate their product offering across geographic markets to account for local differences?A.International
B.Global standardization
C.Transnational
D.Multidomestic
E.Nationalization
Answer
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Which of the following is true of the barriers to international communication?
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
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