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Question
For a promotional campaign, the hierarchy of effects refers to the stages a prospective buyer goes through, which include:
A. awareness, interest, evaluation, trial, and rejection.
B. interest, adoption, and brand loyalty.
C. cognitive, affective, and behavioral.
D. awareness, interest, evaluation, trial, and adoption.
E. see an ad, try the product, buy the product, and repeat purchase.
Answer
This answer is hidden. It contains 39 characters.
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