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Question
For many years, Kellogg's Frosted Flakes, a ready-to-eat breakfast cereal, was perceived as a cereal for children. Tony the Tiger, a cartoon character, extolled Frosted Flakes, and advertisements depicted children enjoying the product with Tony in competitive situations. Recently, in response to declining sales of Frosted Flakes, the cereal-maker has adopted a new series of advertisements that show adults admitting that they enjoy Frosted Flakes, too. Kellogg's is attempting to __________.
A. develop a perceptual map for Frosted Flakes
B. reposition Frosted Flakes
C. complete the Frosted Flakes product life cycle
D. introduce a new product line extension for Frosted Flakes
E. position Frosted Flakes
Answer
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