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Question
For most American consumers, the brand name Benetton brings to mind a retail-clothing store that carries many products that bear the Benetton brand. But Edizone Holding, which also owns a chain of restaurants, several toll roads in Italy, and a telecommunications company, holds the Benetton Group. The list of the company's holdings indicates that the company's managers believe in growth through:a. market penetration
b. diversification
c. product development
d. market development
e. market integration
Answer
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