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Question
For most products, it is difficult to identify a specific market price for a product or product class. Still, marketing managers often have a subjective feel for the competitors' price or market price. Using this benchmark, they then may deliberately choose a strategy of
A. above-, at-, or below-market pricing.
B. loss-leader pricing.
C. penetration pricing.
D. standard markup pricing.
E. experience curve pricing.
Answer
This answer is hidden. It contains 195 characters.
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