Question

For the past five years, Benjamin has been purchasing Citizens of Humanity brand jeans each time he needs a new pair of jeans, even though a different brand, such as RocaWear or Ecko, would in all likelihood bring him more utility per dollar spent. A behavioral economist would suspect Benjamin is suffering from the ________ bias.

a. egocentric

b. choice-supportive

c. time-saving

d. status quo

e. outcome

Answer

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