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Question
For years, fryer chickens sold in grocery stores were perceived to be a rather generic product--one brand of chicken was much like another. Then Frank Perdue began an advertising campaign to tell consumers his brand of chicken was more tender and a better choice. Perdue brought _____ to the marketing of fryer chickens.a. perceptual mapping
b. product differentiation
c. psychographic targeting
d. market innovation
e. cannibalization
Answer
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Related questions
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