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Question
Forms of alternative marketing include all of the following except:A) social media marketing.
B) lifestyle marketing.
C) experiential marketing.
D) branded entertainment.
Answer
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C) account planner.
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Consumer product manufacturers spend more money on trade promotions directed toward retailers while service companies spend more money on media advertising.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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The primary disadvantage of the meet-the-competition method of marketing communication budgeting is:
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One of the problems with the percentage of sales budgeting method is:
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A) product attributes
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