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Question
Forward integration means
A. a retailer owns a manufacturing operation.
B. a wholesaler owns a manufacturing operation.
C. retailers form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders.
D. a producer owns an intermediary at the next level down in the marketing channel.
E. all links in the distribution chain own stock in the manufacturer's company.
Answer
This answer is hidden. It contains 40 characters.
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