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Question
Franchising refers to
A. a contractual agreement between multiple retailers sharing the same business mission to operate with a consistent business model to not only achieve enhanced buying power but also increase customer loyalty.
B. a contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules.
C. purchasing the name, branding, and raw materials from one organization and transferring it to another.
D. a practice whereby one firm's marketing channel is used to sell another firm's product.
E. selling an idea to a larger company and letting it do all the manufacturing, distribution, and marketing.
Answer
This answer is hidden. It contains 33 characters.
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