Question

Franklin sells his product in a bricks-and-mortar store and online. Franklin is using:

a. channel integration.

b. dual distribution.

c. intermediary replication.

d. multiple distribution.

Match the term with its definition.

a. Agents/brokers

b. Common carriers

c. Contract carriers

d. Distribution

e. Dual distribution

f. Merchant middlemen

g. Patent

h. Physical distribution (logistics)

i. Plant patent

j. Private carriers

k. Supply chain management

l. Third-party logistics firm

Answer

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