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Question
General Mills put together a brochure titled, "A Guide to Good Food, Good Health," which it made available to elementary teachers at the beginning of a school year so that the teachers could use the brochures to explain to children why it is important to eat right. This is an example of which public relations tool?a. product placement
b. event sponsorship
c. consumer education
d. crisis management
e. lobbying
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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Consultative selling:
a. uses limited sales planning
b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
e. emphasizes closing the sale during the sales presentation
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All of the following statements characterize the traditional personal selling approach EXCEPT:
a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
d. Salespeople sell products not advice and assistance.
e. Proposals and presentations used emphasize pricing and product features.
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Relationship selling is also called:
a. long-term selling
b. win-win selling
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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a. Business prioritizing
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c. exclusive
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b. conventional channel
c. vertical marketing system
d. reciprocal channel
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b. create specialization of labor
c. create economies of scale
d. take title to the products they sell
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a. forward integration
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d. sorting
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