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Question
General Motors and Yum! Brands have designated departments for social media professionals since they see the value of having social media in-house as well as hiring agencies to help out with social media activities.
Answer
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Micro-influencers are not as effective as influencers because they do not have a large audience.
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A group of people who are not a fan of the brand and voice their negative options are called ______.
A. trolls/haters
B. advocates
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A. exclusivity
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Why is it important to be effective in understanding your audiences?
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C. You have an understanding of the different touch points an audience member has with the brand.
D. all of these
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______ is the process of categorizing people into certain groups based on certain criteria.
A. Creator analysis
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What are some of the risks you see when it comes to embracing a snarky voice on social media? Outline three key risks that are associated with this type of writing style on social media.
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Social care is part of the conversation piece of effective writing for social media.
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The type of writing that brands, like Dunkin Donuts, use to strike up conversations and embrace the notion that social media is social is ______.
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A. snarky
B. audience focused
C. educational
D. professional
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As discussed in the textbook, there are six Cs for effective writing for social media EXCEPT ______.
A. content
B. creation
C. creativity
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You are in an interview with the Met Museum in New York City. They are looking at various other candidates for the job, but they have a question for you regarding how you approach a SWOT analysis. Outline the steps you will take to do a thorough and comprehensive analysis of their social media work.
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______ focuses on the content that will be going out at certain times of the campaign. Hootsuite and Sprout Social offer these services for social media professionals. A. A strategic plan B. A content calendar C. A media plan D. A creative plan
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______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched.
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B. Mission; brand voice
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A. Technical view of social media
B. Strategic view of social media
C. Managerial view of social media
D. Creative view of social media
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Research in many ways is one of the most challenging yet demanding functions in social media.
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A. He is doing a strategic analysis.
B. He is doing a social listening analysis.
C. He is doing a social monitoring analysis.
D. He is doing a data analysis.
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When evaluating third party tools, it is important that ______.
A. you start fresh and not worry about what metrics they are already using
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C. you have to know what data they are able to collect and report on
D. you need to see if they are offering any training, but it is not required
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A. formulating items to evaluate
B. identifying influencers
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E. all of these
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The main difference between monitoring and listening is ______.
A. timeframe
B. tools
C. content
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Identifying followers on given social media platforms gives the social media professional what types of benefits?
A. They get the sense of their vanity metrics.
B. They get a snapshot of their potential audience members.
C. They are the must have audience members to target for a campaign.
D. They are real followers and bots that engage with your content.