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Question
Gillette spent $200 million in advertising to introduce the Fusion razor to male shavers. Such expenditures are often made to stimulate __________, the desire for the product class, rather than for a specific brand, when there are few competitors with the same product.
A. secondary demand
B. introductory demand
C. primary demand
D. discretionary demand
E. selective demand
Answer
This answer is hidden. It contains 78 characters.
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