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Question
Gillette spent $200 million in advertising to introduce the Fusion razor to male shavers. Such expenditures are often made to stimulate primary demand, or desire for the product __________, rather than for a specific brand, when there are few competitors with the same product.
A. class
B. form
C. item
D. mix
E. concept
Answer
This answer is hidden. It contains 78 characters.
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