Question

Gold Pelican, Inc. is a small e-commerce company that sells custom made briefcases to customers spread across the globe. The company is now planning to expand its operations by opening stores in many countries. Hence, the company decides to conduct a survey to understand what its existing customers think about it as a brand, its product quality, pricing, and their future expectations. Keeping in mind the budget constraints of a small business and the need to cover customers all over the world, which of the following is the most appropriate way to conduct a survey?

A. Internet

B. In person

C. Telephone

D. Focus group

Answer

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