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Question
Gross impressions are:A) the total exposures of an audience to an advertisement.
B) calculated considering the percentage of a total audience who viewed an ad.
C) viewer reactions to the ad.
D) viewer loyalty to the medium.
Answer
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Related questions
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
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