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Question
Guerilla marketing includes all of the following characteristics except:A) a national integrated campaign.
B) interacting with consumers.
C) personal communications.
D) excitement that will spread to others.
Answer
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Related questions
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C) account planner.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
A) deciding on the percentage level.
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The product positioning strategy based on how a product is used is the ________ positioning approach.
A) product attributes
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When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
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C) geographic location.
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The most common method of segmenting business markets by industry is to use:
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B) geographic location.
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Psychographics are patterns that reflect attitudes, interests, and opinions of consumers, and can be used for demographic market segmentation.
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