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Question
H&M plans to open a new store in Saudi Arabia. It will be staffed completely by women. Saudi Arabia has strict laws about women interacting with men other than their husbands so only women will be permitted to shop there. Which type of demographic segmentation is H&M using?a. lifestyle
b. usage rate
c. benefit
d. age
e. gender
Answer
This answer is hidden. It contains 59 characters.
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