Question


Heavy-duty Rayovac flashlights are sold to consumers throughout the United States. However, Philips manufactures the bulbs used in Rayovac flashlights. The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells. This is an example of
A. a tying arrangement.
B. reciprocity.
C. strategic alliance demand.
D. relationship marketing.
E. derived demand.

Answer

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