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Question
Hippos is a manufacturer of consumer goods. It intends to sell its products in Taiwan as it is looking to enter into Asian markets. It does not want to make any equity investment and prefers to minimize any risk of loss in the foreign market. It is also willing to settle for a low rate of return and little control. Which of the foreign market-entry strategies is Hippos most likely to pursue?
A) direct foreign investment
B) joint venture
C) indirect exporting
D) strategic alliance
E) licensing
Answer
This answer is hidden. It contains 274 characters.
Related questions
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Give a brief description of the styles of negotiation of the Japanese, the Koreans, and the French.
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