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Question
How can order-taking activity be improved with IT? Discuss two ways and the benefit of each.
Answer
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The most common EC project on the Internet is the information portal.
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A corporate collaboration system is a customer service approach that focuses on building long-term and sustainable customer relationships that add value for the customer and the company.
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Up-to-the-minute dynamic content is what attracts new and returning customers ("eyeballs") and makes them stay longer ("stickiness"), which builds customer loyalty.
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An informational Web site provides opportunities for the customers and the business to communicate and share information.
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Business process management (BPM) systems monitor the execution of the business processes so that managers can analyze and change processes in response to data, rather than on just a hunch.
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Organizational transformation is a comprehensive concept that implies not only a major change, but also a sharp break from the past.
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