Accounting
Anthropology
Archaeology
Art History
Banking
Biology & Life Science
Business
Business Communication
Business Development
Business Ethics
Business Law
Chemistry
Communication
Computer Science
Counseling
Criminal Law
Curriculum & Instruction
Design
Earth Science
Economic
Education
Engineering
Finance
History & Theory
Humanities
Human Resource
International Business
Investments & Securities
Journalism
Law
Management
Marketing
Medicine
Medicine & Health Science
Nursing
Philosophy
Physic
Psychology
Real Estate
Science
Social Science
Sociology
Special Education
Speech
Visual Arts
Question
How did Coke get better numbers in the test market?a. It seasonalized the numbers
b. It altered the numbers
c. A marketing consultant used the Boys and Girls Clubs to get customers into Burger King to buy Frozen Coke value meals
d. Its own employees bought Frozen Coke value meals
Answer
This answer is hidden. It contains 99 characters.
Related questions
Q:
What happened to Mrs. Gray when her Pinto was rear-ended by a Galaxie?
a. She managed to escape from the car
b. Nothing; the gas tank survived the impact
c. She was burned severely and died of congestive heart failure
d. None of the above
Q:
The sale of a product with known, but undisclosed dangers, is unethical.
Q:
What problems did Tylenol experience between 2010 and 2012?
a. A phantom recall
b. Shoddy manufacturing practices
c. A drop of 55% in Tylenol sales
d. All of the above
Q:
Which of the following is a continuing form of tobacco regulation?
a. No-smoking ordinances
b. Requirements that tobacco companies launch "don"t smoke" campaigns directed at teens
c. Prohibitions on tobacco company funding for lung cancer research
d. All of the above
Q:
What did Coke do to the employees involved in the Burger King/Frozen Coke activities?
a. They were terminated or resigned
b. They are still with the company, but were demoted
c. They are still with the company but lost their bonuses
d. None of the above
Q:
How much did the Boys and Girls Club plan increase sales in Richmond, Virginia?
a. 2%
b. 6%
c. 10%
d. 15%
Q:
How did Coke managers react when an employee brought the Boys and Girls Club issue to their attention?
a. It went to Burger King and apologized
b. It fired the employee
c. It asked the employee to conduct a complete investigation
d. None of the above
Q:
How much did Jack-in-the-Box have to have set aside for payments in the suits filed against it?
a. $20 million
b. $50 million
c. $100 million
d. $200 million
Q:
An engineer for the Shaw Group managed a project that Shaw was doing for the U.S. government. Under the terms of the contract, Shaw stood to earn a $2.2 million bonus on the contract if it kept the reportable injuries and lost-work days below certain levels during the course of the project. The project engineer, who received a bonus if the company met the federal bonus goals, misclassified injuries, failed to report others, and made those who were injured wait to seek medical treatment so that he could meet quarterly injury goals. Discuss the engineer's behavior in light of what you learned in Unit 4 on culture.
Q:
What did internal documents at tobacco companies reveal?
a. That the companies were not targeting young people
b. That the companies were targeting age groups ranging from 14-24
c. That the companies were losing sales
d. Both b and c
Q:
Who first raised the issue of cigarette advertising directed at children?
a. U.S. Surgeon General
b. FTC
c. AMA
d. None of the above
Q:
Property owners have begun to post signs warning potential buyers of knock-offs goods being sold by tenants.
Q:
Slotting is the collection of fees by grocery retailers from wholesalers and manufacturers.
Q:
It is unethical to introduce a product with deceptively similar packaging to that of a major competitor.
Q:
Slotting fees are illegal.
Q:
BP had no way of knowing about the evolving issues at Deepwater Horizon.
Q:
English-only policies in the workplace are not permitted by the EEOC.
Q:
OSHA reportable injury figures are the same as injuries claimed under workers' compensation systems.
Q:
Confrontation is a key part of ethics.
Q:
Employers should try to control the sexually suggestive content of worker e-mails.
Q:
Employer hiring practices must be balanced with prospective employees' rights to privacy.
Q:
E-mail can be obtained during discovery when a company is in litigation.
Q:
Many International Olympic Committee members had to resign after accepting bribes in connection with the Salt Lake City Olympics.
Q:
The Foreign Corrupt Practices Act does not apply to U.S. companies when they have operations outside the United States.
Q:
Bribes to government officials are only unethical if the culture of a country does not believe they are unethical.
Q:
No officers at Chiquita can be held criminally responsible for the Chiquita payments to mercenary groups.
Q:
Equal treatment and opportunity is generally a part of labor policies and principles.
Q:
Evaluate Yahoo's decision to do business in China through a partially owned subsidiary.
Q:
List three effects the Bhopal disaster had on Union Carbide.
Q:
Nike is changing its interaction with international suppliers by:
a. Ceasing to outsource its production.
b. Using third parties to negotiate labor contracts so that it can distance itself from issues.
c. Not having sudden design changes that can affect plant working hours and conditions.
d. Forming coalitions with other retail clothing manufacturers.