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Question
How is CPM computed?
Answer
Answers will vary
Related questions
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The first printing press came to the colonies in 1638 and was operated by
a. Benjamin Franklin.
b. the Cambridge Press.
c. Poor Richards Press.
d. Thomas Paine.
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c. synergy.
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a. synergy.
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Short-Answer Questions What are the seven media literacy skills? Describe each.
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Short-Answer Questions How do genre conventions and production values differ?
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Short-Answer Questions Define and explain the third-person effect.
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Short-Answer Questions What does it mean to say that mass communication serves as a cultural forum?
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True/False Questions An understanding of and respect for the power of media messages is an important media literacy skill.
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True/False Questions People rarely succeed in contesting the dominant culture.
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True/False Questions If you explain an idea to a friend in a letter, you have encoded your message.
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True/False Questions Evening news, documentary, horror film, and gossip magazine are examples of genres.
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The specific internal language of a given mediumfor example, the choice of lighting in a soap operais a media a. convention. b. production value. c. genre. d. format.
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The characteristic, distinctive, standardized style elements of a given form of media expressionfor example, the upbeat music that introduces the local evening newsare media
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b. production values.
c. genres.
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An understanding of and respect for the power of media messages, the development of heightened expectations of media content, a knowledge of genre conventions, and the ability to recognize when conventions are being mixed are examples of
a. the third-person effect.
b. impediments to media literacy.
c. media literacy skills.
d. good television-viewing skills.
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Gutenberg developed his press to produce
a. books of maps.
b. official government publications.
c. political treatises.
d. Bibles.
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The Gutenberg printing press was an advance over earlier printing presses because it
a. produced books in a widely understood language.
b. used metal type and was designed for the production of large numbers of volumes.
c. was developed in central Europe, giving more people access to it.
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The differences between the individual elements of interpersonal and mass communication change the _____________ the communication process.
a. purpose of
b. noise in
c. outcome of
d. nature of
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We can think of mass communication as a giant courtroom where, as a people, we discuss and debate our culturewhat it is and what we want it to be. This view sees mass communication as a
a. cultural storyteller.
b. repository of cultural understanding.
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Culture is the world made meaningful; it is socially constructed and maintained through communication. It limits, as well as liberates us; it differentiates as well as unites us. It defines our realities and thereby
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d. offers us hope for a unified future.
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a. with How Much Noise
b. to Whom
c. Using Which Medium
d. to Which Interpreter
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Culture is constructed and maintained
a. through the mass media.
b. through feedback.
c. through encoding and decoding.
d. through communication.
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Groups with specific but not dominant cultures that exist as part of those larger cultures are
a. secondary cultures.
b. bounded cultures.
c. minority cultures.
d. transformed cultures.
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The process of creating shared meaning between the mass media and their audiences is
a. mass communication.
b. feedback.
c. interpersonal communication.
d. encoding.
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Anything that interferes with successful communication is said to be
a. noise.
b. encoding.
c. decoding.
d. feedback.
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Communication is best defined as
a. the transmission of a message from a receiver to a source.
b. conversation between two or a few people.
c. the process of creating shared meaning.
d. the product of large media industries.
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True/False Questions Marconi saw his wireless as a way to broadcast content to large audiences.