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Question
Humana has an employee advocacy program that showcases the work their employees are doing. They have control over what content is distributed out and are able to host the content on their designated sites and platforms. This is an example of ______.
A. paid media
B. owned media
C. earned media
D. shared media
Answer
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Related questions
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As discussed in the textbook, there are six Cs for effective writing for social media EXCEPT ______.
A. content
B. creation
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B. Mission; brand voice
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______ focuses on looking at the complete picture of what is happening in a campaign from the past to the future.
A. Technical view of social media
B. Strategic view of social media
C. Managerial view of social media
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A. He is doing a strategic analysis.
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C. He is doing a social monitoring analysis.
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A. you start fresh and not worry about what metrics they are already using
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A. formulating items to evaluate
B. identifying influencers
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D. calculating overall growth amongst audience
E. all of these
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A. timeframe
B. tools
C. content
D. platform
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Identifying followers on given social media platforms gives the social media professional what types of benefits?
A. They get the sense of their vanity metrics.
B. They get a snapshot of their potential audience members.
C. They are the must have audience members to target for a campaign.
D. They are real followers and bots that engage with your content.