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Question
Ideally, before a new product or service is developed, a firm should have a precise protocol, which is a statement that identifies: (1) a well-defined target market; (2) __________; and (3) what the product or service will be and do to satisfy consumers.
A. a clear plan for distribution
B. specific customers' needs, wants, and preferences
C. an analysis of potential competitors' products or services
D. a precise budget of how much can be spent for the marketing program
E. clear financial goals and expectations
Answer
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