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Question
If a firm invests in continuous innovation and willingly cannibalizes its existing products with more advanced products, the firm can:
a. lose a significant number of customers to competitors.
b. make its products more backward compatible.
c. prevent competitors from achieving a significant technological lead.
d. gain greater trust from distributors who have huge stocks of the existing product.
Answer
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Related questions
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The demand-pull approach to research and development refers to:
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b. research and development that begins by examining the outcomes of the firms basic research and the potential commercial applications that may be constructed from those outcomes.
c. research and development that focuses on developing products that are expected to decrease the demand for their substitute products.
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