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Question
If a firm's marketing dashboard displays a CDI over 100 for a consumer packaged good, such as General Mills' Warm Delights Minis, this indicates which of the following?
A. a weak brand position in a segment
B. a strong brand position in a segment
C. above-average product category purchases by a market segment
D. below-average product category purchases by a market segment
E. There is not enough information to make any conclusions.
Answer
This answer is hidden. It contains 405 characters.
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