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Question
If a marketer asks, Is the demand for the product among customers in the international market segments targeted similar to domestic demands? then what element of the marketing mix is being addressed?
A) product strategy
B) pricing strategy
C) distribution strategy
D) communication strategy
Answer
This answer is hidden. It contains 1 characters.
Related questions
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Countertrade is
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B) least attractive to small, primarily domestic enterprises.
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_____ occurs when a firm builds a plant in a country and agrees to take a certain percentage of the plant s output as partial payment for the contract.
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B) A barter
C) An offset
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As a document of title, a _____ can be used to obtain payment or a written promise of payment before the merchandise is released to the importer.
A) bill of lading
B) letter of credit
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In a typical international trade transaction, the
A) exporter should obtain a letter of credit to initiate transactions.
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Q:
In an international transaction involving a bank as a third party, the exporter ships the product after
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B) EMCs are export-import banks that manage foreign exchanges.
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Describe the 14 steps in a typical international trade transaction.
Q:
Tangible property includes patents, designs, copyrights, and trademarks.
⊚ true
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What is a drawback of a just-in-time system?
A) Transport costs are high when using a just-in-time system.
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Q:
When a multinational corporation buys products or services from one of its suppliers that produces them somewhere else, whether domestically or globally, it is referred to as
A) offshoring.
B) insourcing.
C) outsourcing.
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Q:
The process of planning, implementing, and controlling the efficient, cost-effective flow of raw materials, in-process inventory, finished goods, and related information from the point of consumption to the point of origin for the purpose of recapturing value or proper disposalis called
A) transportation.
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Q:
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This is where cutting-edge production should take place, or at least be tested for implementation in other parts of the firm s production network.
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B) have low value-to-weight ratios.
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C) Lean production
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Q:
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⊚ true
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⊚ true
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Q:
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⊚ true
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