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Question
If it costs $300,000 to place an advertisement on a television show that has an audience of 15,000,000, the CPM would be $20.00.Answer
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Related questions
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Consumer product manufacturers spend more money on trade promotions directed toward retailers while service companies spend more money on media advertising.
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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The primary disadvantage of the meet-the-competition method of marketing communication budgeting is:
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One of the problems with the percentage of sales budgeting method is:
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A) post-hoc analysis.
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A) product attributes
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