Question

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience, you should

A) choose the one that is most economical.

B) select the one that is easiest to use (such as email).

C) use two or more, such as following up an email campaign with printed letters.

D) choose one at random and see how well it works.

E) not send the message.

Answer

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