Question


If you were to buy one peach tree and one apple tree from the Stark Bros. fruit trees and landscaping catalog in two separate orders, you would pay a total of $109.99. However, if you order the peach and apple tree in the same order, you pay only $89.99. When selling the two trees together for a reduced price, what pricing strategy does Stark Bros. employ?
A. product line pricing
B. prestige pricing
C. price lining
D. discount pricing
E. bundle pricing

Answer

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