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Question
Imagine that Eveready has developed solar rechargeable batteries that cost only slightly more to produce than the rechargeable batteries currently available. These solar batteries can be recharged by sunlight up to 5 times, after which they must be discarded. Unfortunately, the production process cannot be patented, so competitors could enter the market within a year. Which of the following would be the LEAST sound marketing program decision?
A. Select a skimming pricing strategy to position the product as premium.
B. Seek widespread distribution to gain a foothold in what might be a potentially huge market.
C. Limit production capacity until you are certain consumers will actually want the product.
D. Avoid a connection to the Eveready brand until the product has proven itself.
E. Use multiple brand names to discourage other competitors from entering the market.
Answer
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