Question

Imagine that you are the president of Taco Rocket, a new and successful chain of 8 Mexican fast-food restaurants. The success you have experienced in the last 5 years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants? What?

You are thinking of buying a tortilla factory in a nearby state. This action would be an example of ________.

A) forward vertical integration

B) horizontal integration

C) backward vertical integration

D) forward diversification

Answer

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