Question

Impetus Solutions developed a technology which enjoyed a successful run in the market for three years. In the last six months however, sales have started decreasing as several other competitors have entered the market and are selling the same product at a cheaper price. This has had an impact on the sales of Impetus. Which stage of the product life cycle is Impetus's product in?

A) introduction

B) growth

C) maturity

D) saturation

E) obsolescence

Answer

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