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Question
Important market characteristics in organizational buying behavior include which of the following?A. Organizational buying behavior is similar to consumer buying behavior since individuals are involved in both processes.
B. Demand for industrial products is elastic instead of inelastic.
C. Demand for industrial products and services is derived.
D. Purchase orders much more frequent but they are usually small.
E. Forecasting is not as important in organizational buying as in consumer buying.
Answer
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