Question

In a first of its kind, a multinational tire manufacturer introduces a new range of premium tires that can handle extreme temperatures better at a higher price. The tires are designed keeping in mind the climatic conditions in the Middle East and products are marketed only in the Middle East. The manufacturer is pursuing ____.

A. a focused differentiation strategy

B. a focused low-cost strategy

C. a general differentiation strategy

D. a general low-cost strategy

E. both a low-cost and a differentiation strategy

Answer

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