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Question
In a means-end chain, end states include:A) the components of attitude.
B) personal values.
C) the purchase of a product.
D) either a change in beliefs or a change in attitude.
Answer
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Related questions
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C) account planner.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
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A) product attributes
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When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
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C) geographic location.
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The most common method of segmenting business markets by industry is to use:
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