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Question
In a promotional sense, customized interaction is exemplified by
A. the creation of unique products based upon the needs and wants of individual consumers.
B. the translation of a company's message into multiple languages for use in advertising in different countries or regions.
C. personal selling between a seller and a prospective buyer that can include face-to-face, telephone, and interactive electronic communication.
D. the creation of different promotional campaigns based on gender, age, or ethnicity.
E. the use of different images (such the covers of Sports Illustrated) to reach different product groupings.
Answer
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