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Question
In a sequence of television commercials, advertisements placed at the beginning of the sequence have the best recall. Ads in the middle and end of the sequence have very little impact.Answer
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Related questions
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
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A) post-hoc analysis.
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A) product attributes
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When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
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