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Question
In addition to the regular monthly payment of a percentage of gross sales to her franchisor, Wilma is required to submit a smaller percentage for advertising costs. She is willing to do this because:
a. otherwise she cannot operate her franchise. b. she receives a discount on the cost of her inventory.
c. Wilmas budget is too small for her advertising to be effective. d. the franchisor promotes the business both locally and nationally, reinforcing the brand name.
Answer
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