Accounting
Anthropology
Archaeology
Art History
Banking
Biology & Life Science
Business
Business Communication
Business Development
Business Ethics
Business Law
Chemistry
Communication
Computer Science
Counseling
Criminal Law
Curriculum & Instruction
Design
Earth Science
Economic
Education
Engineering
Finance
History & Theory
Humanities
Human Resource
International Business
Investments & Securities
Journalism
Law
Management
Marketing
Medicine
Medicine & Health Science
Nursing
Philosophy
Physic
Psychology
Real Estate
Science
Social Science
Sociology
Special Education
Speech
Visual Arts
Question
In advertising, association (or the association principle) is .A. a method of persuasion that links the product with a setting, a person, a cultural concept, or a positive feeling
B. a theory that argues that people associate a product with the feeling they had the first time they used it
C. the principle that higher-up associates in the advertising agency make fewer daily decisions
D. the antipersuasion model of linear causality
E. the idea that advertisers need to downplay or hide their corporate identity behind a product
Answer
This answer is hidden. It contains 1 characters.
Related questions
Q:
Microsoft's first foray into video game consoles was the__________, released in 2001.A. WiiB. PlayStationC. NintendoD. AtariE. Xbox
Q:
The best example of enduring games is the __________series created by Nintendo mainstay Shigeru Miyamoto in 1983.A. PongB. Super MarioBrosC. Pac-ManD. Just DanceE. Halo
Q:
Apple's voice-recognition software, Siri, is an example of the__________.
Q:
In the late 1990s, teenagers began to gravitate to chat rooms and IM, or __________
Q:
HTML stands for "hypertext __________ language."
Q:
What does the term digital divide refer to?A. The ability of the rich to have access to the latest information technology while the poor do not.B. The length of time it takes for messages to travel between two continents.C. The competition between software companies.D. The programming gap between using a Microsoft operating system and a system like Linux.E. The difference in quality between an analog and a digital recording.
Q:
The law that grants sweeping powers to law-enforcement agencies to intercept individuals' online communications, including e-mail messages and browsing records, is the__________.A. Communications Decency ActB. Telecommunications ActC. USA PATRIOT ActD. Child Online Protection ActE. Children's Internet Protection Act
Q:
Apple's response to which of the following established the new media economics?A. Napster B. Facebook C. Google+ D. AOLE. All of the options are correct.
Q:
By 2012, about how many apps were available for Apple devices?
A. 30,000
B. 100,000
C. 300,000
D. 750,000
E. 1,000,000
Q:
By 2012, what percentage of American households had broadband Internet connections?A. 35 percentB. About 50 percent C. About 62 percent D. 80 percentE. None of the above options is correct.
Q:
According to the textbook, which of the following is not a big question about the future of the Internet?A. Who will have access to the Internet?B. Does copyright law apply on the Internet?C. Will there be more video games online?D. Should there be limits on personal data gathering?E. Should we be allowed to share anything on the Internet?
Q:
The U.S. Supreme Court ruled that efforts to ban indecent and obscene material on the Web through the Communications Decency Act of 1996 were unconstitutional.
Q:
The introduction of microprocessors, miniature circuits made of silicon, made personal computers possible.
Q:
A. Premodern (before 1800s) B. Modern (after 1800s)C. Postmodern (since 1950s)1) Local culture2) Factory3) Virtual office4) Quill pen5) Typewriter6) Global culture7) Temp workers
Q:
_________refers to images, texts, and sounds that are converted into electronic signals that are later reassembled as a precise reproduction of the original image, text, or sound.
Q:
The telegraph was the first media development to break the connection between transportation and _________.
Q:
In the interpretation stage of the critical process, an answer must be found to which of the following questions?A. When?B. How many? C. Who?D. So what? E. Where?
Q:
Which of the following is not a value the textbook associates with postmodern culture?A. Resistance to ideas such as "high" and "low" culture that set hierarchies of taste. B. An emphasis on the fragmentation and mixing of cultural styles.C. Increased faith in science owing to technological and scientific advances.D. A tendency to embrace and even celebrate paradox. E. All of the options are correct.
Q:
Which statement(s) reflect(s) the modern period's ideal about working efficiently?A. New technology should be used to make manufacturing more efficient, thereby providing inexpensive products for everyday life.B. There was a cultural shift from the ornate and decorative to the functional.C. It provoked criticism about the impact on individual dignity, such as in the book Brave New World and the movie ModernTimes.D. Modern journalism deemphasized historical context, description, and analysis.E. All of the options are correct.
Q:
Which of the following statements does not represent part of the traditional high culture critique against popular culture?A. Popular culture is formulaic and repetitive.B. Popular culture simply exploits and recycles high culture to lesser effect. C. Popular culture debases our taste for finer culture.D. Popular culture creates a greater appetite for high culture, making high culture less elite.E. The abundance of pop culture material leaves consumers with less time and money to spend on high culture.
Q:
An example of what the textbook means by narrative is__________.A. a children's book about three small swineB. a movie about an alien invasionC. a news story about a mass protestD. Michael Jackson's Thriller videoE. All of the options are correct.
Q:
Which of the following statements best describes media convergence?A. It only happened because of the Internet.B. It makes older forms of mass communication obsolete and leads to their disuse.C. It allows older forms of mass communication to find new life with new technology. D. It creates new forms of media unlike anything we"ve seen before.E. It only applies to the reinvention of the printed word.
Q:
Which of the following statements about Google is false?A. Google makes most of its money by generating original content. B. Google is an example of a successful digital age media company. C. Google is used to locate both "new" and "old" media content.D. Google makes most of its money by selling advertising.E. Google has expanded far beyond being a search engine by offering e-mail, mapping, and numerous other services.
Q:
Selective exposure__________.A. is a TV show about the quirky inhabitants of a remote town in AlaskaB. refers to the process of media gatekeepers selecting information to which an audience will be exposedC. deals with how much time audiences choose to spend with any mediaD. refers to the fact that people tend to seek out messages that agree with what they already believeE. refers to early film development techniques
Q:
Which of the following is the best way to characterize the transitions between the print, electronic, and digital eras?A. The exact lines between each era are clear.B. As new technology was invented, the older forms of technology were rapidly discarded.C. Each wave of newer technology came at the same time as more and more people moved from urban areas to rural areas.D. In practice, the eras overlapped as newer technologies disrupted and modified older technologies.E. Changes in the eras of mass communication had little effect on most people.
Q:
Which of the following is not considered a consequence of the printing press?A. The rise of the middle classB. The concept of the nation-stateC. An increased sense of community and mutual cooperation D. A decline of religious authorityE. An increase in literacy rates
Q:
Plato wanted to banish which group from ancient Greece because he thought they would undermine oral storytelling?A. Printers B. Poets C. PersiansD. ProphetsE. None of the above options is correct.
Q:
__________are the cultural industries that help circulate the values that link individuals to their society.A. Modern technologiesB. Oral communicationsC. Illuminated manuscriptsD. Mass mediaE. Communities
Q:
Most forms of culture demonstrate multiple tendencies; for example, a film could be both conventional and innovative.
Q:
Google is the most profitable company of the digital age so far.