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Question
In a(n) __________ test, the test ad is placed in a collection with several other ads and stores, and consumers are asked to read through the collection. Afterward, subjects are asked for their impressions of the ads on several evaluative scales.
A. theater test
B. range test
C. group test
D. portfolio test
E. jury test
Answer
This answer is hidden. It contains 230 characters.
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